Design
Being involved in an early real time social takeover experiment made this project extra exciting. We took over Nike Basketball's twitter for a whole week in early 2012. We'd engage with users and send them custom content and merch amongst the banter.
The early social dialog between a brand and its loyal fans felt authentic at that period in time, #kobesystem you're welcome.
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/ea972e82-4b00-4ef2-8df6-620c07b39b10_rw_1200.jpg?h=631e2c6debd8ca098df64039143a1d80)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/4d449531-f653-4a08-a226-bfb7d4582340_rw_1200.jpg?h=c388d5a9eee8af2da0dbaa9f438df758)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/46f6a092-868c-46d6-b7d6-0fea9590fc53_rw_1200.jpg?h=fa86f67cdc372107cc782fc70cb14a4a)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/cf8097eb-b19d-49d6-a2c4-0d70be2165bf_rw_1200.jpg?h=876a16b09e9eecefe7a0c4316f35f3c1)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/4e38a712-7cfc-4a6d-ad01-65302f2b78aa_rw_1200.jpg?h=1aacde94d6c0c5338ee7910d617638e8)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/ced783a1-7bf8-481f-83be-980b51104eda_rw_1200.jpg?h=6e00540388c3d91c60de88e9e35bb5b4)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/e797e2dc-2c89-404e-801f-9b75890588dc_rw_1200.jpg?h=42f1a3116a03a9e74b45389ffc42ca66)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/957acc90-1909-43b5-a777-e79599626971_rw_1200.jpg?h=d4543367859de7b773893f70597622ab)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/962bcf28-b68b-4bb8-a2bb-b7976255e721_rw_1200.jpg?h=daee8e0be5ef52de6b2f0a0e2ed53dfa)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/a1802dcd-862d-452a-b4ab-c67a89d083ab_rw_1200.jpg?h=64cdf8ac948cbc26b8f566b51e795625)