Proud to be a part of this pivot campaign for Nike.
About 10 months before the launch I worked on a Nike brand photography strategy positioning Nike as an athlete brand and that we should be showing sport in its raw state, which lead to this treatment. For the campaign, I led all OOH work.
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/b02abab7-558b-4057-b067-1b7f9cb927e7_rw_3840.jpg?h=eaa61e6feb6d3181ab99154ed634193c)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/edea4bdf-f36d-4246-8e70-ae5411df90c8_rw_3840.jpg?h=b9a8ca7d8b8292e125e2ad7a77dba43f)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/0c58f3da-3f02-498e-8e34-8a96f82598fc_rw_1920.jpg?h=0df7c6123172ca80f3e3ab8bebeecdf0)
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/ff51f6bd-912d-4e3f-8f76-7f9d7f9ff277_rw_3840.jpg?h=532a4e2ba283a69265ca946b9fb9667a)
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