Art Direction, Design
KFC Innovations Lab. One epic advertising experiment. Designing and launching products is a tall task, we designed and launched five for this Indiegogo campaign and learned a hell of a lot about products and crowdsourcing along the way. 
As the creative lead on this scrappy project I got my feet wet inventing functional cardboard picnic tables, art directing the five supporting films with a skeleton crew, writing inline CSS to design the content of each product page and crunching numbers to launch the campaigns.
_
_
_
_
_
_
Back to Top