KFC Innovations Lab was one epic advertising experiment. It's not every day you sell through a concept that allows you to design and launch absurd products. We launched five for this Indiegogo campaign and learned a hell of a lot about products and crowdsourcing along the way.
As the AD on this scrappy project, I got my feet wet inventing functional cardboard picnic tables, art directing the five supporting films with a skeleton crew, writing inline CSS to design the content of each product page on Indiegogo, and crunching numbers with the team to enable us to push this crazy idea live.
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