For this campaign we put real Greenlight families at the center—parents and kids who live with the product every day—and captured the unexpected moments of maturity that emerge when children learn about money early. A six-year-old explaining compound interest. A ten-year-old making their first investment decision. The kind of wisdom that stops you in your tracks, and makes you smile.
The work had to feel as real as the insight: docustyle TV and photography that leaned into character and humor over polish. For OOH, we distilled those moments into quippy, relatable truths about the surprising financial fluency kids develop when you give them the tools.
