In spring 2022, 70% of homes were subject to bidding wars and 33% of those home purchases were all-cash deals. So Better launched the Better Cash Offer, turning regular, hardworking people into cash buyers.
In April we needed two campaigns: one for Cash Offer, and one for Better’s everyday low rates. And we needed them on-air before the heart of homebuying season in July. We ran the whole thing internally and worked
with a small agency to co-produce the project and help us source the right production partner.
with a small agency to co-produce the project and help us source the right production partner.
![](https://cdn.myportfolio.com/b737d1c5a7f286335b82a600c0a354e4/d6445814-e96f-410e-aa23-b1513a4f6846_rw_3840.jpg?h=5707540476355c8eaadeb0f958009cee)
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