In spring 2022, 70% of homes were subject to bidding wars and 33% of those home purchases were all-cash deals. So Better launched the Better Cash Offer, turning regular, hardworking people into cash buyers.
In April we needed two campaigns: one for Cash Offer, and one for Better’s everyday low rates. And we needed them on-air before the heart of homebuying season in July. We ran the whole thing internally and worked
with a small agency to co-produce the project and help us source the right production partner.
with a small agency to co-produce the project and help us source the right production partner.
