Spring 2022. The market was brutal. 70% of homes caught in bidding wars. A third going to all-cash buyers. Regular people didn't stand a chance—so we gave them one. Better Cash Offer leveled the playing field, turning everyday buyers into the cash offers they were competing against.
April hits. Two briefs, one deadline: July. Before peak homebuying season erupts, we need campaigns for both Cash Offer and Better's core rate business on-air and driving results.
Meg Gallagher and I walked into the pitch with conviction over complexity—two tight concepts, purposefully minimal scripts, a deck of Michael Bay references to nail the tone, and absolute clarity on what these needed to be.
A few weeks later, we're on the ground in Austin with Butterworth Collective making it real.
