In spring 2022, 70% of homes were subject to bidding wars and 33% of those home purchases were all-cash deals. So Better launched the Better Cash Offer, turning regular, hardworking people into cash buyers.
In April, Meg Gallagher and I needed to create two campaigns: one for Cash Offer, and one for Better’s everyday low rates. And we needed them on-air before the heart of homebuying season in July. We pitched two concepts with a few short scripts, a handful of Michael Bay GIFs, and a dream—a few weeks later, we were shooting in Austin, Texas with the Butterworth Collective.
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