For the Nike Chicago "Chicago Style" regional campaign, my design team took a simple pop-up concept and turned it into a fully immersive authentic Chicago hotdog spot experience.
The team crafted over one hundred custom pieces of design—hand-painted basketball court and murals, sport, and food-fuzed menu and sign painter window signs, a "did the owner's nephew make this?" Geocities-style website, sticker pack, banners, merch, packaging, and a 3D printed "Swooshdog" mascot. Phew... it was a huge project and so many talented folks contributed.
